29Apr 2023 by tmadmin No Comments

Lead Generation 101 For Startups – How to Attract Leads and Convert Sales

Blog, tonse startup lessons
This Video Tutorial — called Lead Generation 101 — For Startups was made for our younger audience, and first-time entrepreneurs or those interested in getting a quick hang of lead generation marketing. This gives an overview of the possible methods you can deploy, and what to expect. I will be launching a series of such tutorials weekly to make it easier for you to go to market. For the full version, do subscribe to the channel on Youtube: @tonsepai. If you’re interested in growing your business, then lead generation is an essential skill that you need to master. So, what exactly is lead generation? Simply put, it’s the process of attracting and converting strangers into potential customers. It’s about finding people who are interested in your product or service and turning…
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22Mar 2023 by tmadmin No Comments

Even Big Tech Like Google Make Mistakes – Not Just Startups

Blog
As startup founders or even established firms, mostly we get consumed meeting the daily demands of work, clients, and teams so it is possible that we miss the big picture. It does happen. The point is that you end up thinking the blunder is yours and that it is inexcusable. However, the reality is that these happen all the time at work and in industries across the board. Even big tech such as  @Google  and  @Microsoft  have missed big industry shifts that directly impacted their businesses. This video talks about it with examples. [embed]https://youtu.be/4Q66TJkwT_k[/embed]
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22Mar 2023 by tmadmin No Comments

How To Win Video Surveillance as a Service (VSaaS) in Emerging Markets

Blog
Video Surveillance As A Service (#video #saas ) #VSaaS is emerging at its own pace and form. Get a view of what is its current flavor in India. While generally, IoT in the #VSaaS space has taken the following sectors - smart campus, smart healthcare, smart manufacturing, smart education, and so on, it is interesting how it adapts itself in new ways to emerging markets. For example, in #India, @Airtel just recently announced that it would expand its Home Surveillance service from 41 odd cities to 1100 towns along its fiber footprint. [embed]https://youtu.be/HwYIaLysNE4[/embed]
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30Nov 2022 by tmadmin No Comments

Startup Branding Need Not Cost A Fortune

Blog
Startup Branding need not cost a fortune, still not doing it will end up being more expensive for you. Most founders are super focused on the product they are building and engaging with prospects, or getting investor appointments, and so on. They are not considering branding as a priority function. However, we are not talking about big marketing or branding budgets to impress anyone. We are talking about simply sharing the founding team's (or founder's) own value systems, focus, and deep belief systems here. For many unfunded, early-stage startups, it may appear overwhelming to build a brand. However, the simple zero-dollar branding method is most suitable. Please watch this video fully and you will have an idea of how branding is vocalizing the deep principles of value that you already…
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28Nov 2022 by tmadmin No Comments

The Number 1 Reason Your Startup Is Slowing Down Could be You

Blog
The startup you founded three years ago is now lukewarm - Sales are slowing and excitement is wearing thin. What is going on here? Could the problem be with the product team, the sales team, or you? As a founder, the buck stops with you. That is what you believed and started putting in 15-hour days. With endless compromises on family time and weekends, and trying hard to meet client deadlines and team meetings, you are now approaching burnout. You need to work on yourself. If you do not take care of your body and mind, startup schedules can wear you thin. Your team and organization reflect your moods, energy levels, and spirit. If you are going through this scenario, it is important to pause and take stock. Watch this video…
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