Startup Branding need not cost a fortune, still not doing it will end up being more expensive for you. Most founders are super focused on the product they are building and engaging with prospects, or getting investor appointments, and so on.
They are not considering branding as a priority function. However, we are not talking about big marketing or branding budgets to impress anyone. We are talking about simply sharing the founding team’s (or founder’s) own value systems, focus, and deep belief systems here.
For many unfunded, early-stage startups, it may appear overwhelming to build a brand. However, the simple zero-dollar branding method is most suitable. Please watch this video fully and you will have an idea of how branding is vocalizing the deep principles of value that you already carry in your being. More on this is in the brief video link attached to this page.