This Video Tutorial — called Lead Generation 101 — For Startups was made for our younger audience, and first-time entrepreneurs or those interested in getting a quick hang of lead generation marketing. This gives an overview of the possible methods you can deploy, and what to expect. I will be launching a series of such tutorials weekly to make it easier for you to go to market. For the full version, do subscribe to the channel on Youtube: @tonsepai.
If you’re interested in growing your business, then lead generation is an essential skill that you need to master.
So, what exactly is lead generation? Simply put, it’s the process of attracting and converting strangers into potential customers. It’s about finding people who are interested in your product or service and turning them into leads that you can nurture into paying customers. The journey for them will be suspects to prospects to customers.