Message from N K Goyal, President CMAI
I am happy to announce co-operation between CMAI and Tonse Telecom for development of mobile sector. Tonse Telecom are experts in telecom research and market analysis and bring out periodic reports on mobile handsets, trends, applications, industry trackers covering the entire mobile industry.
CMAI and Tonse Telecom have agreed to bring out monthly mobile device newsletter informing readers of the latest data, statistics relevant to the mobile sector. I am hopeful that CMAI members across the globe would find this information useful in keeping abreast of the market.
About Mr. Goyal
Mr Goyal, senior telecom advisor is President, CMAI Association of India- Communications Multimedia Applications Infrastructure; Chairman Emeritus of Telecom Equipments Manufacturers Association of India (TEMA); Vice Chairman, ITU APT India, Chairman CTIA, India. He is also Member Governing Council, Telecom Equipment & Services Export Promotion Council, to promote exports under Ministry of Commerce and Industries. He is associated with about one hundred Government Committees/ Forums.
He has presented several papers internationally on topics of public concerns like telecom IT, environment management such as e waste, radiation; manufacturing, global peace and well-being, excellence in performance and several others.
Message from Sridhar T. Pai, Founder Tonse Telecom
As the Indian mobile market moves into the data era through 3G and 4G services, the device market will undergo large scale transformation. We are happy to co-operate with CMAI to launch the Tonse CMAI handset newsletter which will track this market closely and cover key developments and analysis. We hope this will be of great value to CMAI members around the world.
By Sridhar Pai, ceo, Tonse Telecom
Why RCS will make no more than a dent
In a battle that continues to swing in favour of OTT players, the mobile industry is putting up yet another bold front to retain its identity and not become a pipe dream. As GSMA launched its big attempt at Rich Communication Suite RCS – with its consumer facing brand JOYN, and announced its early backers with such powerful operators as Deutsche Telekom, Orange, Moviestar Spain and Vodafone in Europe and Spain, it brings memories of another attempt by the mobile association to step out and fight the giants with a twig.
While the OTT innovation engine furiously spits out game changing ideas from Skype, WhatsApp and a whole lot of others, that scales virally into millions of users overnight (for example, Skype breached 300mil minutes of video per day on its application sometime last year) and WhatsApp threatens to eat into global SMS traffic already), GSM Association believes in continuing to bring another tool to fight the battle, this time it is called RCS.
This is not the first time that GSMA is attempting to take the bull by the horn – it did it with WAC (Wholesale Applications Community) which was launched with much fanfare – but quietly died as it got folded back –with little success. According to some estimates of industry experts, although WAC signups included about 27 mobile operators and more later on, it never really got operational on the ground. In the meantime, Android and Apple IOS applications had crossed billions of downloads.
This multi-tiered battle to make human communications richer and quality of experience better is a great objective that always will leave the consumer the winner. However my opinion is operator association is unlikely to make an impact. Why? Firstly – innovation is not about creating a cool application or a framework alone. Its distribution with no visible monetization, rapid proliferation by a variety of users in scale of millions, on myriad hardware platforms, and to continuously support the user community across geographies is something that operators have neither appetite nor the skills for. Operator branded AppStores are just another example of how operators are simply ill-equipped to fight the global OTT onslaught. It is important to know which battles to fight – old jungle saying!
Sridhar Pai runs Tonse Telecom, a Bengaluru-based telecom research and consulting house that is a research partner to Light Reading India.
In November 2012, Wynncom launched the maximum number of handsets (10), while Lenovo, Maximus and Celkon launched 5 handsets respectively.
In November 2012, 20 handsets were launched with Android™ OS depicting its continued domination in the mobile OS space. 37 handsets were launched based on proprietary OS.