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March 15th, 2012, Vol:1
 

Editor's Words

By Sridhar Pai, ceo, Tonse Telecom

March 12, 2012

Cisco bets further on Video and Emerging markets

Cisco's research drives its strategy and execution. Driving the foundation of the Internet from the early days till now, Cisco was one of the first companies to align its own corporate growth philosophy to deeper and wider penetration of IP. According to the Feb 2012 issue of its Virtual Network Index, Cisco predicts that by 2016, video will grow from current 52% to about 71% of global mobile data traffic. Video thus has become a corner stone of Cisco's business philosophy and corporate structure. Consistent with this strategy, Cisco has made several key acquisitions in the last few years including Scientific Atlanta, WebEx and Tandberg enhancing its business video solution suite.

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The latest one of course came in last night when Cisco announced intent to pick up NDS- an end to end solution provider for the pay-TV industry providing enhanced discovery, secure delivery of digital content to multiple devices anywhere.

There are a couple of key elements of this marriage worth noting. NDS software suite will dramatically enhance Cisco Videoscape platform providing it the much needed flexibility in an increasingly video-driven network. Second key point is that the emerging markets of Russia, China, India and Latin America are markets where NDS has deep operator relationships and significant penetration. To top it all NDS in many cases has a recurring revenue stream which is an on-going cash generator for the buyer.

Apart from selling its digital solution and equipment (STBs), Cisco in India has provisioned massive scaling and operational cost optimization benefits that cable operators need to transition to a digital platform. Cisco Capital supports vendor financing to MSOs like Fastway Transmissions and Gujarat Telelinks Private Limited.

NDS provides encryption systems integration to Tata Sky, Airtel Digital TV, Hathway Cable & Datacom, Den Networks and Asianet. NDS has largely not been able to address smaller cable TV networks in India. NDS has invested over $250 million in India and has 1900 people, with offices in Delhi, Mumbai and Bangalore. Cisco's STBs (set top boxes) come at price points of about INR 1000 ($22) with features to suit Indian customers. With the acquisition, Cisco will have access to NDS' R&D center at Bangalore in India.

More information: click here

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Tonse Telecom: Mobile M2M Market in India

Mobile M2M Market in India is a preliminary research report that provides a window into the emerging world of mobile M2M in India. The report covers Mobile M2M value chain in India, key drivers and challenges, major applications currently in evaluation. The report develops a possible revenue model for mobile operators for a hypothetical circle with a deployed M2M base, with several applications and a mix of revenue streams over a three year period.

  The report covers potential market opportunities and challenges.
  • Early Market Trends
  • Key M2M applications currently on trial
  • Mobile M2M value chain
  • Mobile operator Revenue model + Market Estimates

To download Executive Summary click here



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Nokia is "exploring options for a structured exit from the mobile financial services business" including its own brand Nokia Money service, the company says in a statement. As part of the withdrawal, the company is to close its flagship mobile money service in India as the handset manufacturer focuses on its core business. The company has announced plans to shelve Nokia Money only three months after launching it across India. more

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About Tonse Telecom

Tonse Telecom is a research, consulting and advisory services organization focusing on the India telecom sector. Tonse Telecom enables telecom equipment vendors, ISVs, infrastructure developers and investors for success in the Indian telecom marketplace.

Tonse Telecom has onboard, a team of reputed senior industry executives and consultants who provide advisory services on specific projects. Tonse covers a broad spectrum of telecom technologies that include Wi-Fi /BWA / WiMAX, IMS, FMC and Triple Play, VoIP, Mobile VAS, End-device Applications and Mobile Content.

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