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August 9th, 2011, Vol:1
 

Editor's Words

By Sridhar Pai, ceo, Tonse Telecom

 

August 08, 2011

While the monsoon clouds firmly hold sway over the Indian sub-continent, a different wind is blowing over the Telco offices in the country. Caught at an interesting intersection between rising costs of service delivery, increasing demand and competition, Telcos are looking upwards if the cloud buzz can indeed bring some new hope.

Globally, more recent developments from the houses of Amazon, Google and iCloud from Apple have earned 'cloud' new respect and moved it into mainstream. Coupled with this, global telecom leaders have committed full-service cloud offerings such as Verizon's Terremark and AT&T's cloud strategy which are now being staffed and marketed as a standard service offering to enterprises. Indian operators such as Tata Communications, BSNL and Bharti have also announced their entry points into this exciting new space too.

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To be clear, it is important to note that the cloud is not entirely new and in some form or the other has been in operation for at least a decade. What makes it more different now, is that it is now being offered to large and small enterprise CIOs as a main stream offering – and not an optional route for part of their requirements.

With respect to Indian operators' approach to the Cloud, some trends seem to be forming, at least for now. Multi-service operators with a slew of services – international / national long distance, wholesale, enterprise class security / large regional or global footprint, multi-location DRM equipped data centers, established hosting services –are clearly a notch above other competing Telcos.

Two, an integrated end-to-end Cloud-strategy is clearly far more appealing to enterprise customers than piecemeal silos - something they are already be used to. Third, strong IT /SI partnerships will help in pulling off multi-country cloud service delivery as more enterprise customers start making demands stretching the SLAs to the limit.

Tata Comms, already carrying over 40 bil wholesale worldwide VoIP minutes, with its sprawling global footprint seems to have moved clearly ahead rapidly expanding its Cloud cover and bringing larger, more comprehensive service offerings to its multi-country client base faster than others. BSNL has reported a relationship with Datacraft to set up a suite of 6 large datacenters in the country while Bharti and Savvis have announced a relationship for jointly working in the area of managed hosting, using Savvis Infrastructure and service platforms for enterprises. RCOM has been traditionally one of the strongest operators with an incredible reach of fiber in-building with 850 of top 1000 business houses in India as customers. In the domestic Internet Data center space, RCOM claims about 60% market share within India.

Coming from the IT services domain, SIFY remains a strong contender with deep customer relationships as they jointly define multi-year contracts with their traditional enterprise customers. The datacenter build out of SIFY, Tulip and other IT services players includes more specialized service level commitments but covering smaller geographic spread.

The enterprise customer base has always been high growth, high revenue contributor for Telcos and keeping in step with their growth plans is vital to Indian operators – most of who have now reached a nadir in terms of retail consumer billing – part of the reason why retail consumer tariffs are now beginning to go up. But just any cloud strategy does not assure victory. Strong complementary partnerships with key players, deep insight into your type of target enterprise customer and their own business cycles is crucial. Besides, deep infrastructure and process investments will help. And do not forget competition – your neighbouring service provider may have already made the first call but just stayed quiet.

Read More: http://www.lightreading.in/document.asp?doc_id=210651&site=lrindia&

Tonse moves offices in Bengaluru:

Please note the changes in our address as we move to a bigger and better facility in Indiranagar.



MTNL, in partnership with Akmin, launches unique Mobile web site building service enabling rapid creation of customized websites from mobile or PC

MTNL's Mobile Web Site Builder is a unique service that allows a non-technical user to create and publish a customized web site within minutes using his mobile phone or PC.

"As India's internet usage builds up, the need to quickly create and publish personalized web sites will grow" said Sridhar Pai T., ceo of Tonse Telecom, an independent telecom research and consulting firm. "Indian Internet experience is largely on the mobile phone and this is a great way to create websites that work on all mobile devices & the PC, increase business reach and is bound to trigger increased broadband traffic".

Full service details are provided at the site www.mtnl.akmin.in accessible both via mobile as well as personal computer.

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About Tonse Telecom

Tonse Telecom is a research, consulting and advisory services organization focusing on the India telecom sector. Tonse Telecom enables telecom equipment vendors, ISVs, infrastructure developers and investors for success in the Indian telecom marketplace.

Tonse Telecom has onboard, a team of reputed senior industry executives and consultants who provide advisory services on specific projects. Tonse covers a broad spectrum of telecom technologies that include Wi-Fi /BWA / WiMAX, IMS, FMC and Triple Play, VoIP, Mobile VAS, End-device Applications and Mobile Content.

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