So Telcos should steadily move towards their destiny of becoming dumb pipes and let OTT players hijack their revenues. Right? Wrong. Nice Try but not so soon. If Telecom APIs can be harnessed properly, there is growing evidence that telcos can potentially gain back their soon to be lost paradise.
Alan Quayle, presents his position on why these Telecom APIs could be the lifesaver that carriers wished had come in earlier. Alan, runs the increasingly popular TADS and now TADHACK developer summit (www.tadhack.com) this time in Madrid on Jun 6-7, with satellite events in multiple locations including Pune, India shares his thoughts on this guest blog. Best to you, Alan and may the best TAD Hack win!!
Are Telecom APIs Dead?
Where are the Telecom API millionaires? We all know about the Apple App Store and Google Play millionaires. Flappy Bird being a recent in a long line of developer successes. But in Telecom APIs, where are the AT&T Developer Program Millionaires?
The question is fair, though it’s comparing apples and oranges. The successes in Telecom APIs to date have not come from working with third party developers, rather from using Telecom APIs within telcos and their existing partners. On my weblog I’ve reviewed Telefonica, Telecom Italia, Orange, Vodafone, Portugal Telecom success cases over the years.
An interesting development is WebRTC (Web Real Time Communications), it’s now showing to telcos that they can regain control over their services with Telecom APIs. Services need not be trapped in overly complex platforms design to retain monopoly control by a vendor. Rather than chasing the long tail, telcos are bringing a segment of the long tail, telecom application developers, into their business.
We’re seeing operators like Play and Orange in Poland work with a select group of telecom app developers (TAD) to build services their partners, customers and product groups need. We’re also seeing Sri Lankan developers in the ecosystems of Dialog and Etisalat Sri Lanka make up to $25k per month, that’s more than most Sri Lankan developers could make in a year.
Telecom APIs make it easier to create new services, as well as embed telecoms in many business ecosystems, and telecom application developers make this a reality. Being frank, the processes are not yet fully sorted, the business models are all up for grabs, but Telecoms is finally finding its way through to success in Telecom APIs with telecom application developers.
TADHack running in Madrid from the 6-7 June is focused on helping create the TAD ecosystem: we’re promoting developers <blog.tadhack.com>; we have loads of prizes; we have telcos lining up to trial the hacks coming out of the event; and we have satellite events running in Pune India, Sri Lanka Colombo, Kuala Lumpur Malaysia, and more to be announced. TADHack is made possible by the grassroots of the industry, competitors have come together and made this happen, they need to be congratulated for doing what’s right for the industry: Apidaze, hSenid Mobile, Huawei, Nexmo, Oracle, Solaiemes, Tropo, Truphone, Ubuntu / Canonical, and technology partners Metaswitch and Voxbone.
TADHack will be streamed live on the internet for all to see, all the hacks pitched will be available to search and view after the event. Telecoms is a $2T a year industry and needs a viable and profitable telecom application developer ecosystem, TADHack is trying to help make that happen, to make Telecom API millionaires a reality.
Closet to home: Have you registered yet for the year’s #1 4G Event? Check, it could be too late as most of our free registrations are already gone!